Hit your growth goals by adding Marketplace functionality to your eCommerce store
The Ultimate UK E-commerce Vendor Network
- October 21, 2022
The barrier of entry to eCommerce has never been lower than it is right now. If you have an idea for a store or product, you can have the makings of an online empire in the space of an afternoon for the price of a Shopify and Mailchimp subscription. A more difficult question is how to reach your next stage of growth once you have an established ecommerce presence, you’ve grown from an upstart to consistent $1M + in revenue and feel you are reaching saturation with the initial scope of your store. Perhaps you are focused on only a few products or small niche; how do you expand while staying nimble and without significant capital expenditure?
Adding marketplace functionality to your eCommerce store enables you to expand your product range quickly by inviting 3rd-party sellers to list their products for sale alongside yours. Quickly expanding your product range, adding resilience to your supply chain, and generating customer data with minimal capital expenditure — none of the operational headache from warehousing and fulfilling additional product lines. According to Gartner, adding marketplace functionality allows store owners to “nimbly provide an outstanding experience without significant upfront investment.”
With marketplace sales already accounting for 56% of all online sales, consumers drive for more choice and the newly exposed fragility of global supply chains — the time is right to capture more sales and customer data with an online marketplace.
The primary concern companies have around adding a marketplace to their existing eCommerce store is the amount of management overhead in handling third-party sellers. Marketplace management can be onerous if you don’t have the correct tools and processes in place, which is why it is important to choose a platform like SuperStore that can automate administrative tasks: vendor invoicing, contract management, order delivery, and provide tools to make merchandising tasks easy; listing review, categorisation, etc.
To find out how you could reach your next stage of growth by adding marketplace functionality to your online store, get in touch here.
About SuperStore Systems:
SuperStore Systems is a leading provider of innovative e-commerce solutions, empowering businesses to thrive in the ever-evolving digital marketplace. With a commitment to seamless integration and customer satisfaction, SuperStore Systems is revolutionizing the world of online retail.
For media inquiries, please contact:
Tilly Lawson, Media Manager, SuperStore Systems
Email: media@superstoresystems.com Phone: +44 (0) 208 740 5301
Note: The details provided in this media release are accurate at the time of publication. Please visit our website for the most up-to-date information.